The Four Horsemen of Social Media
$9.99
Four principles. One hour. A completely different way to think about social media.
Learn the Four Horsemen Praxis—Hail, Heat, Hashtag & Hyperlink—and turn random posting into intentional communication.
Complete Digital Edition • PDF + EPUB + README • Instant Download
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Description
Stop posting. Start communicating.
The Four Horsemen of Social Media: A Praxis to Amplify Your Voice, Audience, & Brand is Lennon English’s fast, practical methodology for using social media with intention.
Built from years of teaching technology, building communities, making music, and navigating the changing digital landscape, the Praxis reduces effective online communication to four principles you can actually remember:
HAIL @ — Who are you talking to?
HEAT 🔥 — Why should anyone care?
HASHTAG # — How will people discover it?
HYPERLINK 🔗 — What should they do next?
No algorithm worship. No 300-page marketing textbook. No pretending every new platform feature changes human nature.
This is a short mentoring session with a technologist who wants you to understand the machinery well enough to stop being controlled by it.
Read it in about 30–60 minutes. Use the Praxis for years.
Your website is home. Social media is the road. Learn how to make every road lead somewhere.
Direct Digital Edition includes:
• Designed PDF edition
• Reflowable EPUB edition
• Exclusive direct-download README
Digital download. Immediate access after purchase.
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